Effie Colombia

Colombia rewards new marketing talent

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18A9951ANDA holds 11th edition of Effie Awards Colombia.

In June, over 900 marketing, agency and media professionals came together for the 11th edition of the Effie Awards Colombia, co-organised by the Association of Colombian Advertisers (ANDA) in Bogotá.

A premiere this year was the Effie College concept, which seeks to identify and reward new marketing talent by bringing together the academe and industry to work together on a brief. The winning campaign proposal was “More than alive” created by the marketing students from University of Bogotá for local bank Bancolombia.

A total 22 gold, 20 silver and 21 bronze awards were handed out to Colombian brands and agencies that created the most effective marketing campaigns of the year. Local brewery Bavaria SA bagged the Advertiser of the Year award while Sancho BBDO Worldwide was named Agency of the Year. The sought-after Grand Effie was given to Bavaria beer brand Poker and agency DDB Colombia for their campaign “Datapola”.

The full list of winners can be found here. For more information, please contact ANDA.

Fuente: https://www.wfanet.org